How Charity Groups and Organizations can compensate for a bad economy
No one can argue that raising money as a charity group can be challenging in today’s economic condition. With more and more people losing their jobs and finances becoming harder and harder to manage, charity groups are seeing a decline in donations.
So how do we combat this?
A solid solution for any charity group to offset their donation losses is performance-based CPA affiliate marketing. By using banner advertising on their web sites, sending advertising campaigns to their email lists or inserting advertising campaigns into their newsletters, charity groups can add a considerable increase to their monthly income to pay for expenses or donations. If your membership knows that you are suing these advertisements to offset slumping donations, they are more than likely to purchase goods or inquire about services to help.
Controlling ads that your membership sees
Unlike signing up with Google to place advertisements on your web site, you have full control over the advertisements your membership sees because you hand pick the marketing campaigns you want to run. There is a 100% control factor for you to ensure that your membership is only seeing what you want them to see!
Email marketing made easy
Most charity groups already have substantial email lists. Why not monetize it! If you are already sending out weekly or monthly newsletters, add a few related marketing campaigns that would appeal to the readers of the newsletter. You are still providing them the content they expect with the added bonus of earning potential from your readers.
If you do not send out newsletters, set up a schedule to send marketing campaigns to your email list; 2 or 3 campaigns a week is advisable. I would also advise sending out an introductory email to your email list informing them that due to economic conditions you plan to send periodic advertisements to help offset the declining donations. Once you have done this, use an email sending service such as Simply Cast which manages your list storage, automates and provides an opt-out mechanism and sends your email campaigns for a very reasonable cost.
Advertising in a performance-based CPA affiliate network as a charity
Another way to increase revenue is to run CPA marketing campaigns. If you are looking to raise money without sending advertisements to your email list or place banners on your site, there is another way; performance-based CPA marketing campaigns. If you want people to go to your web site and donate money, what better way than to sign up as an advertiser and work with your Sales Executive to setup a CPA advertising campaign that is right for you.
Friday, May 22, 2009
The Future of Direct Mail
Direct Mail will never be the same.
Nothing lasts forever. We’ve had a good run but only the strong will now survive. Traditional list management companies are a thing of the past. List management as a stand alone marketing tool will probably not succeed as it once did. Never before have the cards been stacked against the traditional marketer as they are now. The threat of a potential Do Not Mail List, The Do Not Call List, the high cost of printing, paper, postage, high unemployment figures and the threat of five day mail deliveries have made traditional direct mail a great deal more difficult. New product introduction at this time is a most challenging task. ROI now is more vital than ever before. Lists and hotlines continue to grow smaller, marketing expenditures have been slashed and only the very best offers and staple products can count on continued success. All other marketers need to create a strategic marketing plan that will include new techniques never before available to them.
Creating a database of your already existing and potential new customers is a great first step. The cost of acquiring new customers is always substantial so to combat this expense the very best possible plan is to target your already existing customers. Next in line should be people who have inquired to your previous marketing efforts but have not as yet purchased. These are people who need to be contacted to close the deal. A simple phone call, a follow up letter or an email could help turn these inquiries into customers. Up sell/cross sell programs will add precious dollars to your bottom line.
Social networking is a great way to target the masses. The number of viewers is massive and will continue to grow. Web sites need to be interactive so that there is interaction between you and your potential customer. Affiliate marketing, e-mail deployment and SEO/SEM are great avenues in which to model growth to your business. Relevancy, as viewed by the leading search engines is key in determining your future success or failure. Organic search is vital and is one of the very best means in which to grow your “on-line presence”. There are costs associated with SEO/SEM but they are negligible. You will need thirty to sixty days to see the results of your SEO efforts. Paid search brings immediate results at a greater cost. Marketers need to weigh the cost of PPC advertising versus results to determine if it makes sense to “buy” keywords.
Sure it’s easy to say the times are tough. These are also exciting times. Challenges bring opportunities. But there are great opportunities to those with the insight and fortitude to lead us into the future. Explore the possibilities
Nothing lasts forever. We’ve had a good run but only the strong will now survive. Traditional list management companies are a thing of the past. List management as a stand alone marketing tool will probably not succeed as it once did. Never before have the cards been stacked against the traditional marketer as they are now. The threat of a potential Do Not Mail List, The Do Not Call List, the high cost of printing, paper, postage, high unemployment figures and the threat of five day mail deliveries have made traditional direct mail a great deal more difficult. New product introduction at this time is a most challenging task. ROI now is more vital than ever before. Lists and hotlines continue to grow smaller, marketing expenditures have been slashed and only the very best offers and staple products can count on continued success. All other marketers need to create a strategic marketing plan that will include new techniques never before available to them.
Creating a database of your already existing and potential new customers is a great first step. The cost of acquiring new customers is always substantial so to combat this expense the very best possible plan is to target your already existing customers. Next in line should be people who have inquired to your previous marketing efforts but have not as yet purchased. These are people who need to be contacted to close the deal. A simple phone call, a follow up letter or an email could help turn these inquiries into customers. Up sell/cross sell programs will add precious dollars to your bottom line.
Social networking is a great way to target the masses. The number of viewers is massive and will continue to grow. Web sites need to be interactive so that there is interaction between you and your potential customer. Affiliate marketing, e-mail deployment and SEO/SEM are great avenues in which to model growth to your business. Relevancy, as viewed by the leading search engines is key in determining your future success or failure. Organic search is vital and is one of the very best means in which to grow your “on-line presence”. There are costs associated with SEO/SEM but they are negligible. You will need thirty to sixty days to see the results of your SEO efforts. Paid search brings immediate results at a greater cost. Marketers need to weigh the cost of PPC advertising versus results to determine if it makes sense to “buy” keywords.
Sure it’s easy to say the times are tough. These are also exciting times. Challenges bring opportunities. But there are great opportunities to those with the insight and fortitude to lead us into the future. Explore the possibilities
Advertising in a Bad Economy
Over the past year the US has seen one of the worst recessions in history; some could successfully argue a depression. With unemployment rates skyrocketing and consumer spending on one of the worst declines we have ever seen, how to companies reach out to consumers in a cost effective manner?
Pay-for-performance CPA Advertising is the rising star for companies who need to increase their bottom line while still reaching millions of consumers. Using the pay-for-performance advertising model, companies can reach consumers through channels that rival television; yet not having to spend the millions of dollars for TV commercials and magazine ads.
Using the CPA advertising model, a company will only pay for the action they are looking for; product sale, lead generation, monthly subscriptions. The percentage that an advertiser is usually between 55% to 100%; depending on the type of item/service being sold and type of program; single sale, monthly subscription, etc., however, the cost is much less because it is only being charged for the single action.
What this means is if you are selling a skin crème on a monthly billing, (continuity), and the charge is $49.95, the advertiser would pay $49.95 to the affiliate network for the first sale only; leaving the advertiser with a monthly recurring customer and a new email to add to their marketing database.
The beauty of this type of advertising is unseen by many advertisers; the mailing list they are generating. When an advertiser gets a substantial email list of consumers, they can work with their affiliate network to monetize that data and make even more profits from that partnership. On average the affiliate network will provide a data management agreement where the advertiser and the affiliate network share profits 50/50 on all sales resulting from mailing either the advertiser’s own offers and/or other offers to the data; a large enough data supply can generate $50,000.00 a month or more.
So as companies look for new and innovative ways of keeping their bottom line solid, pay-for-performance CPA affiliate marketing provides answers they need.
Pay-for-performance CPA Advertising is the rising star for companies who need to increase their bottom line while still reaching millions of consumers. Using the pay-for-performance advertising model, companies can reach consumers through channels that rival television; yet not having to spend the millions of dollars for TV commercials and magazine ads.
Using the CPA advertising model, a company will only pay for the action they are looking for; product sale, lead generation, monthly subscriptions. The percentage that an advertiser is usually between 55% to 100%; depending on the type of item/service being sold and type of program; single sale, monthly subscription, etc., however, the cost is much less because it is only being charged for the single action.
What this means is if you are selling a skin crème on a monthly billing, (continuity), and the charge is $49.95, the advertiser would pay $49.95 to the affiliate network for the first sale only; leaving the advertiser with a monthly recurring customer and a new email to add to their marketing database.
The beauty of this type of advertising is unseen by many advertisers; the mailing list they are generating. When an advertiser gets a substantial email list of consumers, they can work with their affiliate network to monetize that data and make even more profits from that partnership. On average the affiliate network will provide a data management agreement where the advertiser and the affiliate network share profits 50/50 on all sales resulting from mailing either the advertiser’s own offers and/or other offers to the data; a large enough data supply can generate $50,000.00 a month or more.
So as companies look for new and innovative ways of keeping their bottom line solid, pay-for-performance CPA affiliate marketing provides answers they need.
Sunday, April 19, 2009
Why Affiliate marketing? Why Not???
How to earn money in today’s economy with Affiliate Network CPA Marketing
In today’s economy it is getting harder for the average American to make a decent amount of income. Unemployment rates are at their highest in ages and the cost of living continues to go up.
So what do we do about our household income?
Well, there are a ton of various scams and work at home opportunities that promise success, as long as you are willing to pay upfront fees and go to seminars or conventions but in the end, produce nothing but expense.
There is another way! CPA Affiliate networks.
If you have a web site or an email list, you can monetize those assets for very little work and in some cases, no expense at all; a great company for this is .
The products and services that Modern Vision Media represents are top quality and real. Not a bunch of get free crud, but real products and services by some of the largest names in Health and Beauty, Insurance, Cosmetics, Home Goods and As Seen On TV products. All you have to do is sign up as an affiliate (there is no cost involved), choose from the available online marketing campaigns and place banners on your web site or send emails to your email list.
offers great payouts for their offers as well; with some of their offers paying as high as $80.00 per action. Documented average earnings for affiliates of earn anywhere from $1,000.00 to $25,000.00 a month an up.
Now what if you don’t have a list of emails?
Well, that is something that can be fixed. There are companies in the industry that rent and sell LEGITIMATE opt-in email addresses. There are also companies that have systems that allow you to log into their own web site, upload a campaign and email to their own internal lists. Many of these services are very reasonable in price. There are also companies that will help you do email deployment to your own email lists for a split of the revenue. These companies are very trustworthy and fully CAN-SPAM compliant; Modern Vision Media (modernvisionmedia.com) also performs this service for individuals or companies with email lists of 1,000 or more.
What about people and companies that have something to offer?
Affiliate Marketing is one of the fastest growing advertising methods for major companies because there is no guesswork to advertising dollars. With CPA Marketing the advertiser only pays for the specific action, (i.e. selling a product/service or obtaining consumer information for future marketing).
While the initial payout the advertiser pays for the action is higher, usually 55% to 75% of the initial sale amount, the advertiser does not have to pay the affiliate for any future sales for that action and the advertiser obtains a customer that provides recurring monthly sales or memberships.
Initial setup fees for advertisers may vary depending on various aspects of the campaign, however, the Affiliate Network will usually reduce or eliminate many, if not all, of those costs if they are granted exclusive affiliate marketing rights to the campaign.
Advertisers can now reach millions of consumers in a very short period of time; maximizing their brand identity and advertising dollars with a 100% ROI on their Affliate Marketing strategy
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